June 23

The Birth of a Brand with Ugg Australia Founder Brian Smith 

The Birth of a Brand with Ugg Australia Founder Brian Smith

What does an accountant/surfer dude in the late 70s to do after quitting his job? He looks for signs from the universe!

And THAT is how Brian Smith began his journey of bringing the Ugg Brand to America. Brian shares with Brad his wins, his failures and his secrets to building one of the most iconic brands in the world. 

If you are an entrepreneur, business owner, in marketing or sales, THIS EPISODE of Awakened Nation is filled with the secrets to figuring out your marketing and customer. 

If you are looking for a Master Class in Sales, or Entrepreneurship, this episode is it.


Brian Smith Bio:

Brian Smith is the founder of the world-famous UGG Australia Brand.

Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia.

While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US.

With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past six years.

Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.

Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners.

He spends his time with his family and friends in Southern California and enjoys surfing and contributing to humanity.

 

Host: Brad Szollose 

 

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About the ​Host

Brad Szollose


First things, first. How do you say Szollose? It’s pronounced zol-us.

Brad is an award-winning business author, serial entrepreneur, web pioneer, former C-Level executive, creative director and TEDXSpeaker.


From founding partner and CMO of K2  Design, Inc. the first Digital Agency to go public on NASDAQ to international leadership development expert, Brad Szollose has worked  with household names like MasterCard Worldwide, American Management Association and Tony Robbins, to create leadership training programs for a new  generation.


After the release of his international bestselling book, Liquid Leadership, Brad was asked to be a guest and a host on hundreds of podcasts. Every business podcast had the same storyline. This made him realize he wanted a different conversation...a deeper conversation. With executive producer Elizabeth Anne Hamilton, they launched Awakened Nation®.


This podcast is a chance to have an extraordinary conversation with today's ​idea makers, disruptors and the game-changers. You’ll hear from bestselling authors, professional athletes, activists, business professionals, rock stars, healers and others, who will share stories and the truths that will open your eyes.


After 35 years in NYC, Brad lives in the Southwest and the desert of Las Vegas.

awakenednation

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